HERE

Event Marketing Manager (m/f)

DE-Berlin
Requisition ID
2017-17595
Category
Marketing & Communications

Overview

HERE is a leader in navigation, mapping and location experiences. We combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices from smartphones and tablets to wearables and vehicles. To learn more about HERE, including our work in the areas of connected and autonomous driving, visit http://360.here.com 

As a Sr. Events Marketing Manager, you will join the Global Events Marketing Team of HERE, to execute on a variety of event marketing projects World Wide. The team is responsible for all events across the globe targeting the automotive & IoT industry to drive awareness, strengthen the HERE relationship as well as contribute with demand generating tactics to the growth of HERE. You will own several marketing events & projects and fully accountable for the best in class management & execution. This position is based in Berlin.

Responsibilities

  • You will manage and execute on a global level, a variety of marketing event formats including demand generating events, measuring against KPIs, ROI & NPS as well as being accountable for lead capturing.
  • Your passion is to apply event marketing disciplines that could include event messaging &, brand implementation, logistical planning, pre-event through post-event marketing, e-mail communications, website advertising, social media engagement.
  • Your responsibility will include project management of work streams, budget management, logistical & agency management.
  • Bringing experience in developing & setting up proprietary events in regards of delegate acquisition, sponsorship management and how to promote such events would be beneficial.
  • It would be beneficial if you have knowledge of Sales Force & Hub Spot as well as event specific tools such as CVENT or event related App´s (Gamification).
  • You will provide outstanding service to event attendees, customers and internal HERE stakeholders from pre-production of events through final wrap up, including full participation as an event team member to ensure flawless execution
  • You will be able to conduct analysis of event metrics and report on insights, trends, successes and ways to improve
  • You will proactively support the Team in improving infrastructures, event execution & planning, explore new tools and lead initiatives that will enhance event executions
  • You are willing to take business trips (30%-40% of your working time)

 

Qualifications

  • Minimum of 4 years of relevant event marketing experience cross industries, preferable within the IT- industry.
  • You will be passionate, agile, solution oriented and enjoy working in a fast pace environment as a Team player able to move things forward & manage multiple projects and campaigns even with tight deadlines.
  • Your experience is within demand generating events & campaigns, as well as being result, detailed & deadline driven.
  • You will have a successful track record of driving the various event formats globally and aware of the different target audiences around exhibitions, roadshows, advisory boards, partner events, internal senior management events as well as hackathons
  • You are highly organized and work well under pressure with proven track record of managing and delivering projects on time and on budget
  • Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.
  • You have a disruptive start-up mentality, appreciate process but can also manage ambiguity
  • Fluent in English and German languages required

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