Head of Product Marketing, Enterprise Telematics

DE-Berlin | US-CA-Berkeley | US-IL-Chicago
Requisition ID
Product Marketing & Management


As a Head of Product Marketing for Enterprise Telematics, you will lead product marketing and drive go-to-market efforts of our new exciting products. You will work in HERE IoT division, as part of the Enterprise Telematics team that provides services to plan, track, route, assist and analyze the movement of vehicles and goods. Examples of our current product offering:






We currently serve customers focusing on fleet management, transportation, urban logistics and on-demand delivery segments. We manage a solid and rapidly growing business, which we aim to accelerate by providing more comprehensive offerings and dedicated value propositions to our target markets. Your goals are to bring in insights from selected target markets to direct our product offering - and to articulate the value of our products to those markets.


You will:

  • Lead Product Marketing for Enterprise Telematics and a small team of product marketing professionals
  • Provide market insights and the voice of customer via deep understanding of customer problems to solve, market trends and competition
  • Collaborate closely with our product leads, sales team and central marketing organization
  • Own the product marketing plan and budget for Enterprise Telematics domain
  • Create an overall narrative, and be a spokesperson and thought leader in the area of location services for Fleet, Urban Logistics and UBI.


Together with your team, you will

  • Support the product owners in creating the value propositions for our Enterprise Telematics products
  • Define use cases which drive marketing messages and demand generation
  • Develop marketing assets and campaigns to help execute revenue generation
  • Develop product positioning and messaging via collateral, content, success stories/case studies
  • Drive lead generation via on-line and off-line tactics
  • Drive the go-to-market activities and collaborate with product, sales and our central marketing teams

You will report to the Director of Enterprise Telematics in HERE IoT organization.




You will lead and own product marketing for one of the IoT markets HERE focuses on. This role requires a highly independent individual who has a strong marketing background and passion for the subject domain. The role involves collaboration across a broad set of stakeholders, ability to bridge between different viewpoints and to manage execution without necessarily controlling all resources.




  • Strong experience and proven track record on product or solutions marketing, prefereably with technology and software products on B2B environment.
  • Knowledge and insight on transportation & logistics, logistics or location services in general are a clear asset in this role.
  • Relevant understanding of technology and trends in the industry.
  • Relevant education, M.Sc or MBA is preferred
  • 12+ years minimum relevant work experience.
  • Outstanding oral and written communications and presentation skills in English.
  • Sense of urgency, pragmatism and a solution-oriented approach to problem solving
  • Willing and able to travel based on the needs of the job


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