HERE

Developer Marketing Manager

US-CA-Berkeley | US-WA-Seattle
Requisition ID
2017-19304
Category
Marketing & Communications

Overview

HERE Technologies, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location, we empower our customers to achieve better outcomes - from helping a city mange its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform servcies, visit http://360.here.com and www.here.com

 

 

HERE Technologies is searching for a Marketing Manager who plans, implements and optimizes programs and campaigns targeted at the developer audience in several industries and the technology sector in general. You should be data-driven, passionate and excited about growing a developer community for a location platform company that is ushering in a new technology enabled future and changing the way everything and everyone lives, moves and interacts. In this role, you’ll create scalable campaigns to raise awareness of HERE data and tools among the developer audience, drive adoption of HERE services and APIs, and increase the number of developers building on our Open Location Platform. Furthermore, you will help create a HERE developer community to increase loyalty and love of the HERE brand.

Responsibilities

- Build a global engagement strategy for developers that is aligned with the goals of the HERE sales and product teams
- Create compelling campaigns that delight developers and increase the use of the HERE Open Location Platform
- Establish programs that encourage peer-to-peer interaction within the developer community
- Together with our content teams, define a content strategy that ensures highly credible and effective developer messaging on HERE APIs, SDKs and the HERE Open Location Platform
- Identify and coordinate HERE’s participation at key third party developer conferences and events
- Identify and nurture potential partnerships with key technology partners that enable developers to be successful using the HERE Open Location Platform

Qualifications

- 5 years of experience in marketing technology solutions to developers and technical decision makers
- 3 or more years of experience as a developer or technical user
- Strong knowledge of end-to-end marketing processes
- Proven positioning and messaging skills
- Ability to think strategically with tactical execution
- Proven ability to earn the trust and respect of engineering and product teams
- Practical knowledge of popular developer tools and development paradigms

- Strong project management skills, accustomed to working to a budget and within strict timelines

- Experienced in multi-stakeholder management and comfortable with working in global organizations and fast paced, dynamic environments
- Experienced managing agencies and budgets and expert at writing creative briefs

- Track record of success in building successful engagement programs for technical audiences
- Strong technical acumen and understanding of emerging disruptive technologies like cloud computing and strong curiosity for data services like predictive big data or Artificial Intelligence
- Strong presentation skills and the ability to articulate complex concepts to cross-functional audiences
- Formal advanced (Masters or beyond) education in a technical field is preferred, MBA is a plus

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