HERE

Sr Marketing Specialist - Automotive (m/f)

Job Locations DE-Berlin
Requisition ID
2018-19938
Category
Marketing & Communications

Overview

We are HERE

 

 

HERE Technologies is seeking an experienced, data-driven Sr. Marketing Specialist - Automotive (m/f)  to join our Automotive Marketing Activation team that is shaping HERE´s leading position in the automotive map space, supporting the sales team with Account Based Marketing measures and establishing the company wide vision of an autonomous world.

 

The Team

 

Our international Marketing Activation team is based in Berlin and Chicago. We are experts in B2B marketing with a deep understanding of marketing and selling data related solutions to CEOs, technical decision makers, software engineers, developers and our customers’ consumers.

Responsibilities

Your Mission

 

You will deliver key business results by implementing integrated marketing campaigns and programs that directly drive revenue growth and customer engagement within the Automotive customer segment.

 

Your Tasks

 

You will plan and execute customer engagement and thought leadership campaigns that provide a strong fit to the industry specific go-to-market approach thereby directly effecting revenue growth. For that, you will translate input provided from key stakeholders into 360 marketing programs and integrated campaigns (e.g. events, email, search marketing, paid social, digital display advertising, content marketing etc), driving qualified lead flow to drive sales bookings and pipeline, as well as RFQ processes. Moreover, you will create and maintain comprehensive metrics reports and generate insights on the effectiveness and future direction of marketing campaigns and spending. 

Qualifications

What you will bring with you

 

You have five years marketing experience and ideally managed integrated marketing programs in a leading international B2B or B2C organization within the automotive industry or on the creative agency side. You gathered applied knowledge of the different types of marketing required to develop true 360 degree marketing campaigns (digital, social, direct, account-based, etc). You are a cross-team player with experience in collaborating with sales and/or product management organizations, and advertising agencies. Last but not least, you have highly effective communication and presentation skills and can work easily with all levels of the company.

 

What we offer

 

We will support you in delivering your day to day tasks and achieving your goals. Personal development is highly encouraged at HERE. You can take different courses and trainings at our online University and also join cross-team projects within our Talent Platform. Our Berlin office is located in Mitte with a lot of public transportation options and facilities (restaurants, supermarkets, pharmacies). To keep your mind and body fit, we have a fitness studio, a volleyball team and a lot of kicker-tournaments. What are you waiting for? Apply now and make HERE your destination. We are just getting started...

 

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