HERE

  • Director Digital Marketing (m/f)

    Job Locations DE-Berlin
    Requisition ID
    2018-21745
    Category
    Marketing & Communications
  • Who are we?

    “Ever checked in somewhere on social media? Ever tracked your online orders?” You might be using HERE every day without even realizing it. You can find us everywhere: in vehicles, smartphones, drones or third-party apps. And we’re not stopping there. We are evolving what used to be thought of as a map, into a real-time, 3D, digital representation of the world that will help us achieve our vision of enabling an Autonomous World for everyone.

     

    Our Marketing & Communications organization is looking for a Director of Digital Marketing (m/f), based in Berlin, to build and lead a team focused on key strategic digital capabilities for HERE and its businesses.

     

     

    What's the role?

    You will own the company website experiences, our MarTech stack and will provide insights and analytics as well as monitor, measure and analyze the effectiveness of all marketing initiatives and programs globally. You are a key partner to sales and the rest of the Marketing & Comms organization and comfortable working with the C-suite.  This role requires strong leadership skills, a strategic and analytical approach to problem solving, and a collaborative nature that fosters cross-functional alignment.

    • Lead the marketing operations department to execute digital strategies such as Web, SEO/SEM, email and text marketing, digital experiences as well as closed loop reporting to enable data-driven decision making
    • Manage and set the vision for our MarTech stack, optimizing current capabilities while anticipating future needs
    • Working closely with Sales Operations, streamline lead management and marketing database strategies to ensure a tight measurement between marketing programs, pipeline and closed revenue. 
    • Drive digital measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize marketing programs and performance. Package metrics and insights into reports and dashboards.
    • Develop, manage and support the Marketing Operations team, as well as manage the recruiting, selection, and training new employees.

    Who are you?

    This role requires a highly strategic leaeder with a strong foundation in Marketing processes and technologies. You are accountable for the strategy, integration, adoption, and maintenance of marketing software and infrastructures and must work closley with Marketing and Sales teams to manage the flow of data, track key metrics, and provide visibility into the effectiveness of all marketing programs and campaigns. You are able to communicate highly technical and complex ideas to the rest of the organization in an easily understood way.

    • 10+ years of marketing experience, with at least 5+ in marketing operations, working with marketing automation tools and CRM solutions.
    • Bachelor’s degree in marketing, economics, business or related fields. MBA or related graduate degree preferred.
    • Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets).
    • Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies.
    • Strong analytic skills in quantitative data analysis of program effectiveness, forecasting, and ROI
    • Ability to travel up to 30%.

    What do we offer

     

    We will support you in delivering your day to day tasks and achieving your goals. Personal development is highly encouraged at HERE. You can take different courses and trainings at our online University and also join cross-team projects within our Talent Platform. Our Berlin office is located in Mitte with a lot of public transportation options and facilities (restaurants, supermarkets, pharmacies). To keep your mind and body fit, we have a fitness studio, a volleyball team and a lot activities. What are you waiting for? Apply now and make HERE your destination. We are just getting started...

     

    #LI-JD1

     

     

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