HERE

  • Head of Regional Marketing (EMEA) - m/f

    Job Locations DE-Berlin
    Requisition ID
    2018-21816
    Category
    Marketing & Communications
  • Who are we?

    Ever checked in somewhere on social media? Ever tracked your online orders? You might be using HERE Technologies every single day without even realizing it. You can find us everywhere: in vehicles, smartphones, drones or third-party apps. We believe that with the right people, we will continue to be a game-changer in the technology industry and improve the daily lives of people around the world. Find out more by clicking the video below or going HERE

     

    We are looking for a Head of Regional Marketing (EMEA) - m/f  to lead and drive our marketing team into sucessfull sales opportunities throught all marketing channels in the EMEA region.

    What's the role?

    In this role, you will be responsible for building and leading a team that is charged with generating revenue through the creation and development of sales opportunities via regional campaigns, field/onsite activities, localized sales enablement planning and regional lead nurture programs within the EMEA Region.   You will work closely with Sales leadership to drive regional specific plans and ensure best-practice alignment across regions, while enabling local optimization and impact. 

    • Execute a regional lead generation strategy that build awareness, drive demand, create and nurture leads, and build and accelerate pipeline all while maintaining alignment to the positioning and messaging set by Revenue and Product Marketing.
    • Maintain a deep cross-functional partnership with Revenue Marketing, Product & Portfolio Marketing, Strategic Marketing, and Sales teams. Establishing clear communication, alignment, and trust with these groups will be critical to success.
    • Drive localized marketing plans and high touch marketing events and programs that increase awareness of HERE, generate quality pipeline, move prospects and customers through the sales cycle, and build customer intimacy
    • Participate in regular regional marketing and sales reviews – present impact of marketing efforts on sales pipeline, identify gaps in strategy, and revise marketing strategies to fill gap
    • Measure, analyze, and report the impact and results of Regional Marketing programs to stakeholders and the executive team
    • Collect regional/local information that contributes to ongoing market research and supports the regional marketing/sales activities. Contribute a regionally focused view of the targeted Ideal Customer Profile through account segmentation and detailed understanding of the buying process.
    • Build the HERE brand and develop brand affinity to achieve a tangible lift in brand attributes among the target audience. Position HERE as a leader in the specific industry space through the deployment and Management of Regional Marketing initiatives

    Who are you?

    You have a strong foundation in Demand Generation Marketing strategies and processes. You are able to work with Regional and HQ resources to develop and implement an effective Regional Marketing plan. This role will act as the primary marketing contact with the EMEA Region regional sales team and leaders, including regular particpation in sales team calls, in-person meetings and plannig sessions

    • 12+ years of marketing experience in a B2B demand generation role
    • Bachelor’s degree in marketing, economics, business or related fields
    • Direct experience in go-to-market planning, development and execution across multiple marketing channels
    • Ability to think critically and make optimization decision based on data analytics
    • Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets).
    • Previous background or experience in the Mapping and Location Services Industry is a plus.
    • Strong project management skills with the ability to juggle multiple tasks and consistently meet deadlines and objectives
    • Ability to travel up to 40%

    #LI-JD1

     

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