In this role, you will be responsible for building and leading a team that is charged with generating revenue through the creation and development of sales opportunities via regional campaigns, field/onsite activities, localized sales enablement planning and regional lead nurture programs within the APAC Region. You will work closely with Sales leadership to drive regional specific plans and ensure best-practice alignment across regions, while enabling local optimization and impact.
- Execute a regional lead generation strategy that builds awareness, drives demand, creates and nurtures leads, and build and accelerate pipeline all while maintaining alignment to the positioning and messaging set by Revenue and Product Marketing.
- Maintain a deep cross-functional partnership with Revenue Marketing, Product & Portfolio Marketing, Strategic Marketing, and Sales teams. Establishing clear communication, alignment, and trust with these groups will be critical to success.
- Drive localized marketing plans and high touch marketing events and programs that increase awareness of HERE, generate quality pipeline, move prospects and customers through the sales cycle, and build customer intimacy
- Participate in regular regional marketing and sales reviews – present impact of marketing efforts on sales pipeline, identify gaps in strategy, and revise marketing strategies to fill gap
- Measure, analyze, and report the impact and results of Regional Marketing programs to stakeholders and the executive team
- Collect regional/local information that contributes to ongoing market research and supports the regional marketing/sales activities. Contribute a regionally focused view of the targeted Ideal Customer Profile through account segmentation and detailed understanding of the buying process
- Build the HERE brand and develop brand affinity to achieve a tangible lift in brand attributes among the target audience. Position HERE as a leader in the specific industry space through the deployment and Management of Regional Marketing initiatives