• Content Lead (m/f/x)

    Job Locations DE-Berlin
    Requisition ID
    Marketing & Communications
  • What's the role?

    You will bring an agency approach to liaising with our M&C peers, helping to drive growth in our Campaign and Events content pipeline output, by strategically developing multiple formats across multiple audiences and channels, always seeking to streamline, innovate and automate where possible. You will also be a key point of contact for our agency partnership relationships. We need someone who:

    • Possesses excellent senior editorial skills and the ability to turn complex topics into easy to digest story strategies that deliver impact. Collaborates on development of creative concepts to constantly drive content excellencews.
    • Operates with a level of editorial authority and external awareness to give senior leaders confidence in how we write and present content in any environment from thought leadership to campaign activity.
    • Fosters integrated collaboration on content requirements with your counterpart managers across Revenue Marketing, Strategic Marketing and Product Marketing, and Global and Regional Communications to translate the HERE Industries portfolio into strong content stories and offers.
    • Acts as the key agency go-to peer, to ensure integrated and unified messaging and objectives carry through to content output, by understanding the communicating the big picture to all relevant colleagues.
    • Enjoys being the department lynchpin for sharing performance data, assessing it to guide the Content Studio team with the purpose of improving efficiency, engagement and partner happiness.
    • Has an ability to thrive in a dynamic business that requires a steady stream of integrated content strategies across B2B, B2C and B2D audiences.

    Who are you?

    You have a minimum of 12 years in a communications/marketing creative team or content creation senior role, ideally in an agency or editorial strategy environment. You'll be accountable for driving strategic awareness and context across our Strategist and Editor teams, to ensure fresh customer-facing content within context of personas, priorities and performance. We will rely on you to regularly communicate M&C strategy updates to the wider Content Studio team. You'll also regularly present integrated responses to briefs back to M&C colleagues. You'll also need:

    • Master's/ BA degree in Marketing, Communications or related field preferred.
    • Ability to think laterally and provide creative strategies to maximise the opportunities to utilize content in a variety of different formats and media.
    • Experience in developing content that reflects HERE core values, quality standards, principles and messaging strategy.
    • Experience in leading teams within matrix organisations, motivating them and evolving their output.
    • Ability to lead complex projects and interpret briefs across a multidiscipline team including design and video.
    • Solid experience collaborating with agencies, guide at defining and handling inspiring briefs and developing scope of work.
    • Fluent in English (verbal and written), ideally native speaker or bi-lingual.
    • Driving innovation culture across Content Studio, adopting automation editorial tools to improve efficiency.
    • High level of awareness of competitive landscape to keep HERE ahead of curve and relevant from a content perspective.

    What do we offer

    We will support you in delivering your day to day tasks and achieving your goals. Personal development is highly encouraged at HERE. You can take different courses and trainings at our online University and also join cross-team projects within our Talent Platform. Our office is located with easy access by public transportation options and offers a canteen facilities. To keep your mind and body fit, we have access to a fitness studio and a lot of dart- and kicker-tournaments. What are you waiting for? Apply now and make HERE your destination. We are just getting started...


    Who are we?

    “Ever checked in somewhere on social media? Ever tracked your online orders?” You might be using HERE every day without even realizing it. You can find us everywhere: in vehicles, smartphones, drones or third-party apps. And we’re not stopping there. We are evolving what used to be thought of as a map, into a real-time, 3D, digital representation of the world that will help us achieve our vision of enabling an Autonomous World for everyone.



    HERE's Marketing & Communications team is seeking a Sr MKT Manager - Content Lead (m/f/x), based out of our Berlin, Germany office. In this role, you will bring strategic oversight to our customer-facing content creation needs from campaigns (including infographics, animation and videos) to narratives, event speeches and white papers. You’ll develop a team of talented Content Strategists and Editors, ensuring they craft and deliver high quality HERE materials that convey our message, continually optimised in alignment with performance data.



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