• Marketing Manager

    Job Locations US-IL-Chicago
    Requisition ID
    Marketing & Communications
  • What's the role?

    Are you an experienced marketer who thrives in a fast-paced, collaborative environment? Are you a dynamic personality that can be both the architect and implementor of demand generation activities? If so, HERE Technologies has the opening for you. We are currently hiring for a Revenue Marketing Manager for Transport & Logistics.


    As a Marketing Manager in our Revenue Marketing team you will be responsible for marketing activities across the Transport & Logistics industry landscape. In this role, you will be build, develop, and optimize multi-channel marketing campaigns to drive revenue attribution for Transport & Logistics. You will be responsible for maintaining deep territory and product knowledge to drive growth through effective demand generation activities. Successful candidates will be result-driven and sales-focused, while maintaining alignment and positioning with our Brand, Sales, and Product & Portfolio Marketing teams.


    Specific responsibilities include revenue attribution through marketing development, product and solution marketing, customer focused marketing, as well as acquisition (new logo + up-sell) and retention focused marketing.

    • Execute a global lead generation strategy for the T&L Industry that builds awareness, drives demand, creates and nurtures leads, and builds and accelerates pipeline all while maintaining alignment to the positioning and messaging set by Brand, Sales and Product & Portfolio Marketing.
    • Develop and foster a deep cross-functional partnership within Revenue Marketing, Product & Portfolio Marketing, Strategic Marketing, and Sales teams. Establishing clear communication, alignment, and trust with these groups will be critical to success.
    • Drive global marketing plans and high touch marketing activities and programs that increase awareness of HERE, generate quality pipeline, move prospects and customers through the sales cycle, and build customer intimacy
    • Measure, analyze, and report the impact and results of Marketing programs within the IoT segments to stakeholders and the executive team
    • Work with Sales and Regional Marketing teams to collect and interpret regional/local information that contributes to ongoing market research and supports the regional marketing/sales activities. Enable a regionally focused view of the targeted Ideal Customer Profile through account segmentation and detailed understanding of the buying process.
    • Build the HERE brand and develop brand affinity to achieve a tangible lift in brand attributes among the target audience. Position HERE as a leader in the specific industry space through the deployment and management of IoT Marketing initiatives.


    Who are you?

    • 8+ years of marketing experience in a B2B demand generation role
    • Bachelor’s degree in marketing, economics, business or related fields
    • Solid understanding of campaign development and management across marketing channels
    • Ability to think critically and make optimization decision based on data analytics
    • Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets).
    • Previous background or experience in the Mapping and Location Services Industry is a plus.
    • Ability to travel up to 20%. 

    What Do We Offer?

    • Challenging problems to solve
    • Work that makes a difference in the world
    • Freedom to decide how to perform your work
    • Variety in the types of projects you work on
    • Feedback so you will know how well you are doing
    • Collaborative, Supportive Colleagues

    Make HERE your destination, we are just getting started.  Apply now!


    Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vet


    Who are we?

    Ever checked in somewhere on social media? Ever tracked your online orders?”  You might be using HERE Technologies every single day without even realizing it. You can find us everywhere: in vehicles, smartphones, drones or third-party apps. We believe that with the right people, we will continue to be a game-changer in the technology industry and improve the daily lives of people around the world.  Find out more by clicking the video below or going HERE.





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