• Sr Marketing Manager- Platform & Developer Marketing

    Job Locations US-IL-Chicago | DE-Berlin
    Requisition ID
  • What's the role?

    HERE Technologies is searching for a Senior Marketing Manager who builds and leads the Platform & Developer Marketing team. You should be an experienced data-driven marketer and passionate about growing a developer user base that is ushering in a new technology enabled future and changing the way everything and everyone lives, moves and interacts. In this role, you’ll create scalable campaigns, programs and tactics to drive growth in adoption of HERE's self-serve tools and APIs and increase the number of developers building on our Open Location Platform. Furthermore, you will activate the developer user base with meaningful marketing programs. This is a key role within HERE’s Marketing & Communications organization, reporting to the Head of Strategic Marketing based in Berlin.


    Core responsibilities consist of:

    • Building a global marketing strategy and plan for developers that is aligned with the overall Marketing & Communications objectives and other group teams (e.g. Platform Group, Developer Relations, Core Maps and Customer Organization)
    • Turn input provided from key stakeholders into marketing programs and integrated multi-channel campaigns to acquire, activate and convert developers
    • Lead planning, implementation and optimization of developer acquisition and activation campaigns
    • Together with our Content Studio, Product Marketing and agencies, define a content strategy that ensures highly credible and effective messaging for the HERE developer tools and APIs
    • Working in close collaboration with the internal Content Studio and Comms teams, manage the development of a constant stream of content marketing and thought leadership programs and materials (e.g. whitepapers, webinars, etc.) and oversee all promotional planning and coordination in support of these programs
    • Create and maintain comprehensive metrics reports and advise on the effectiveness and future direction of our marketing campaigns and spending
    • Plan and manage vendors and marketing budgets required to execute against plans
    • Lead and build a high-performance marketing team, based at different locations, specialized on platform growth, developer acquisition and activation

    Who are you?

    You should be data-driven, very experienced in B2B demand generation principles, and know the importance of an active developer base for platform technology and data companies:

    • Experience in marketing, communications and campaign management at a B2B technology company and/or B2B marketing agency for technology client
    • Strong knowledge of end-to-end demand generation marketing and campaign management processes
    • Ability to think strategically with tactical execution and hands-on mentality
    • Proven ability to earn the trust and respect of engineering, product and sales teams as a marketer
    • Practical knowledge of developer tools and emerging disruptive technologies
    • Deep understanding of developer audience segments and platform company principles
    • Track record of success in building marketing programs and campaigns for engineering audiences
    • Strong project and campaign management skills, accustomed to working to a budget and within strict timelines
    • Strong presentation skills and the ability to articulate complex concepts to cross-functional audiences
    • Experienced in multi-stakeholder management and comfortable with working in global organizations and fast paced, dynamic environments
    • Experienced managing agencies and budgets and expert in writing campaign briefings and overviews
    • Successful track record in hiring, managing and developing people as a people manager
    • Excellent PowerPoint and visualization skills
    • Formal advanced (Masters or beyond) education in a technical field is preferred, MBA is a plus 


    Who are we?

    Ever checked in somewhere on social media? Ever tracked your online orders?”  You might be using HERE Technologies every single day without even realizing it. You can find us everywhere: in vehicles, smartphones, drones or third-party apps. We believe that with the right people, we will continue to be a game-changer in the technology industry and improve the daily lives of people around the world.  Find out more by clicking the video below or going HERE.


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