Sr Development Marketing Manager

Job Locations DE-Berlin
Requisition ID

What's the role?

At HERE you will use all of your dynamic marketing and communication skills while garnering new ones. In this role, you will create and execute an array of Business-to-Developer programs, events, and campaigns in order to grow and nurture our global developer community. We’re performance oriented with a heavy focus on driving engagement and a solid user experience.


Your main responsibilities include:

  • Creating strategic campaign plans that drive developer interest, acquisition and activity
  • Partnering with internal teams to understand messaging, developer needs and to identify market opportunities.
  • Managing external agencies and contractors with a keen eye towards setting expectations and aligning with internal stakeholders while meeting deadlines and budgets.
  • Focusing on cultivating new audiences with relevant and engaging content that drives traffic to the Developer Portal and leads to developer registrations, and ultimately revenue  
  • Sharing regular campaign results, lessons learned and process improvements with key stakeholders and colleagues including preparation for and representation of marketing at monthly pipeline councils 
  • Monitoring program costs and performance reporting to ensure that campaigns and tactics are meeting expectations and are adhering to the agreed budget, timing, and deliverables.
  • This role will manage several global resources in our various regions and be responsible for coordinating efforts across multiple activities and internal groups

Who are you?

You are an energetic and results-driven marketer with a passion for technology, who thrives in a fast-paced environment. If you join the team at HERE, you’ll be empowered to drive developer marketing strategies and programs that deliver against our strategic marketing goals and revenue goals. This is a dynamic environment where you will work closely with numerous teams throughout the organization to craft messaging and positioning that resonates with developer and technical audiences. You must be creative and detail oriented, and be comfortable with open communication, agile working environments, and cross-team collaboration.


You are a strong match for this role if you possess the following skills , competencies and experience :


  • Bachelors Degree of Diploma in Marketing or related fields
  • At least 12 years of experience in marketing with a focus on demand generation campaigns/tactics and/or major event communications and digital marketing.
  • Experience with marketing software to developers or technical audiences in a global environment is highly desired
  • A practical knowledge of developer marketing channels, tools, and processes with the ability to understand emerging technologies and learn new ones quickly
  • Strong background in managing paid media campaigns including SEM, social, and display advertising
  • Being able to gather, understand and interpret analytical data from various sources
  • Being a quick learner with the ability to think strategically and flawlessly execute and manage a range of different programs simultaneously
  • Possessing solid project, time and budget management skills
  • Being experienced with guiding external agencies and contractors
  • Having worked with or managed various types of events
  • Experience managing multiple direct reports across a global footprint
  • Knowing how to thrive in a multi-stakeholder management and being comfortable with working on a global scale across several time zones in a distributed organization that is fast-paced and dynamic
  • Strong communication skills in English and one regional language



HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.



Who are we?

HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.


At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us. Watch Video



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