Are you an experienced marketing and communications leader who loves building and executing innovative B2B marketing campaigns? Are you a dynamic personality that can be both the architect and implementor of regional marketing strategy, demand generation activities, market planning, integrated communications plans, and sales enablement? If so, HERE Technologies has the opening for you. We are currently hiring a Marketing and Communications Lead for China, based in our Beijing office.

In this role, you will be responsible for all marketing and communications activities within the Greater China market. You will work closely with Sales leadership to drive specific plans and ensure best-practice alignment across the rest of APAC, while enabling local optimization and impact. As part of a matrixed organization, you will be interacting with numerous teams, including sales, strategic marketing, product marketing, partner marketing, digital marketing, corporate communications, and media relations, among others.

Your responsibilities include meeting regional shared KPI’s with both the Global Marketing and Corporate Communications teams and Regional Sales Organization. Your function in this role is to manage programs that directly impact these shared KPI’s and incorporate and encourage key stakeholder feedback. 

Your main responsibilities include :

• Developing and executing a robust sales lead generation strategy, that builds awareness, drives demand, creates and nurtures leads, and builds and accelerates pipeline while maintaining alignment to the coportate positioning and messaging.
• Maintaining a deep cross-functional partnership with the regional sales team, Lead Development team, Regional Partner Marketing and peer Regional Marketing Leads, and the broader global Marketing and Communications teams. Establishing clear communication, alignment, and trust with these groups will be critical to success.
• Enabling and managing localized marketing and communications plans including online and offline events and programs that increase awareness of HERE, generating quality pipeline, moving prospects and customers through the sales cycle, and building customer intimacy.
• Building and maintaining the corporate WeChat account with a focus on engagement, in close collaboration with the social media team.
• Supporting co-marketing initiatives with our key strategic partners in China and building strong relationships with those key partners.
• Managing ABM (Account Based Marketing) programs for key target customers in the focus industries.
• Working closely with the local lead development representative on inbound and outbound campaigns and optimizing the lead conversion process.
• Representing the larger Marketing and Communications team within the China market.
• Enabling and coordinating with the Global/Regional Communications and Industry Analyst Relations teams.
• Building the content strategy for the China market and working closely with local public relations and marketing agencies on its implementation.
• Measuring, analyzing, and reporting the impact and results of all Marketing and Communications activities and programs in China to stakeholders and the regional leadership team.
• Building the HERE brand and developing brand affinity to achieve a tangible lift in brand attributes among the target audience. Positioning HERE as a leader in the specific industry space through the deployment and management of Regional initiatives.

You have a strong foundation in marketing and communications strategies including developing customer-centric marketing planning and execution. You are able to work with Regional and HQ resources to develop and implement effective regional plans that support lead and revenue generation, sales support/enablement, event and webinar management, social media and general communications (both external/internal). You will be the primary marketing and communications contact for China and regional sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions.

You are a strong candidate for this role if you possess the following skills, competencies and experience:

• Bachelor’s degree in marketing, communications, economics, business or related fields
• 10+ years of marketing and communications experience in a B2B organization
• Fluent in Mandarin and English, ability to manage communication with customers/partners/agencies within China and collaborate with global cross-functional teams
• Experience in go-to-market planning and execution across multiple marketing and communications channels
• Experience working within a matrixed organization – both remote and on-site
• Ability to think critically and make optimization decision based on data analytics
• Experience managing customer and industry events, including tradeshows and conferences
• Experience in managing a corporate WeChat account
• Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets)
• Previous background or experience in the Mapping and Location Services Industry is a nice to have, though not a must have
• Strong project management skills with the ability to juggle multiple tasks and consistently meet deadlines and objectives

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.